My Vision – Written by Ross Penney, CEO.

About Us
16 September 2022

We’re doing a lot of work behind the scenes on our website which, shall we say, needs a bit of work.

It’s wordy and confusing.  There’s a shopping list of services like we’re trying to be “all things to all men”.

That’s not what we’re about.  Suffice to say the website is getting a bit of work, more than that, we’re doing a completely new website, and delighted to be working with Form Digital, the Scottish creative agency of the year.  We’ve also engaged Tone of Voice Nerd to work on the words we use to describe our business.

The moral of the story – work with people who really know what they’re doing.

When it comes to audio, visual creative and AV that’s us.  I want to take a moment to talk about my vision for AVC Immedia and how we present ourselves.

My vision is simple – that you seek out our company in visual creative, audio and AV as the outstanding provider in our markets.

Equally I want us to be a destination employer, sought out by the best talent.

Outstanding means the highest quality service provider.  For me this means:

  1. The way we engage
  2. The quality of our delivery

We have always built excellent long-standing relationships.  That’s because we take the time to understand what you really need, we do great work, we care, we’re not bullshitters and we’re accountable for our mistakes.   I’ve done a blog already on The Way We Work as these principles, along with our culture and values, are the bedrock on which AVC Immedia sits.

Ultimately we seek respect in our markets, and respect comes from working as a trusted supplier as well as consistently delivering content of the highest quality.

You’ll see a lot of changes in the way we present ourselves to the world in the next few months.  The vision however will remain the same – to be the outstanding provider in our audio, AV and visual creative markets.


Written by Ross Penney, CEO.

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