Headmasters Appoints Immedia To Boost In-Salon Audio Experience

Bruno Brookes, CEO, Immedia, said: “Today’s high-end salon experiences should offer an interactive multi-sensory experience, providing quality refreshments, informative appropriate sound, digital access, and professional advice. Investing in high quality brand entertainment channels provides a gateway for hair salons to entertain and engage people, and to also communicate vital information and advice to staff pre and post opening hours. Audio provides a simple way to share information on recent awards, trends, tips and tricks and any news about your salon, as well as special offers and competitions. A vital addition to the salon experience, building brand loyalty with both consumers and staff”

Multichannel OMNI solutions provider Immedia, has been appointed by UK salon group Headmasters on a four-year contract to develop its in-salon audio channels in the UK.

Immedia offers leading brands a simple but highly effective approach across both the physical in-store, and digital mobile device, wearable & smart speaker, to connect and communicate with customers 365 days of the year and 24/7 wherever they are choosing to engage. Leading with the vision of “creating fans of brands”.

Headmasters is looking to improve the impact of the music and conversation channel in its 56 salons across London and the South East, to increase its appeal to Millennials.

Headmasters has developed a reputation for offering a premium quality hairdressing experience with highly qualified stylists and colourists with knowledge of the most up-to-the minute trends. Its salons are located in affluent towns and cities with large numbers of high net worth individuals. In salon ‘Sound of Brand’, forms an important part of the premium experience for customers. Immedia will provide a specifically curated soundscape for each of the Headmasters salons, using its expert knowledge to craft a myriad of sound to its discerning audience.

Headmasters new live, high quality streaming channel, provides the ability for the business to specifically engage employees outside opening hours with training on new products and styles, together with other initiatives including employee recognition and rewards.

Raju Raymond, CEO at Headmasters, commented: “We strive to be at the forefront of advances whether that is new colouring techniques, products that we offer or the client experience in our salons. Our clients are the key to everything we do. Sound is important and we’re excited to have Immedia on board to help us develop this crucial aspect of the customer experience.”

Paul Atherton, Commercial Director, Immedia, said: “This is the start of a long and developing relationship for Immedia and Headmasters and we are really looking forward to creating a number of new innovations to help further engage with customers and employees across the business.”

“The initial feedback from our joint trial was fantastic. This partnership will deliver high quality audio that is truly on brand and provides proven results.”

The Immedia audio solution also allows for live presenters to be broadcast across the estate in an instant, this is a great way for supplier brands to launch new products, up skill team members and can even be used by management to update employees on positive and important announcements in a way that is much more engaging than traditional text based channels.