Tomatin – The Spirit Of The Highlands

The Tomatin Distillery has been producing the finest Whisky from its home, a quiet corner in the heart of the Highlands, since its beginning as far back as 1897. Since then the distillery has gone from strength to strength currently seeing its range of single malts sold in over 50 export markets across the globe. Tomatin looked to roll out a subtle rebrand, revolving around the theme of the softer side of the Highlands, alerting to the overall look and feel of the brand. A corporate video was a core asset in the overall rollout strategy and as such the production had to capture wholeheartedly the true essence of who and what Tomatin is, importantly ensuring the passion that goes into creating the drink is underlined throughout.

AVC Immedia got involved in devising a storyboard and providing creative direction with our focus on brining the story of Tomatin to life. From humble begins to a drink enjoyed across the globe we followed this very journey from production to pour. We progressed the story by showing the scale Tomatin has reached from trendy bars in big cities to small enchanting country pubs. As with any branding project the target audience is at the core of every decision we made and for Tomatin this meant communicating with loyal and new customers both locally and internationally whilst also appealing to their mass social following. To ensure we conveyed this message we produced the video with a heavy sensory emphasis. We activated all the customers senses when they watched the video, we wanted them to almost smell, feel and taste the whisky from the visuals and sounds. This was achieved via various production methods getting closer to the action than any traditional means with our unique fleet of tech. Complimented by breaks in the audio and subtle sound effect additions we again elevated the viewers experience: the rustle of the grain, the subtle drip of the water from the icicle, the footsteps of the highland cows in the field, the sound of the glass being placed on the bar all came together to heighten the user experience when viewing.

Following the launch of the video it was extremely well received both internally and externally and now takes pride of place being played daily in thier visitor centre. Due to our approach and emphasis on delivery to Tomatin’s specific target audience the project is now being further developed to take sensory marketing a step further. We are developing Tomatin’s very own brand channel by developing and delivering a customer experience focused app with the inclusion of Virtual Reality.

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