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Welcome Aboard!

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Welcome Aboard!

AVC Immedia would like to welcome our new Management AccountantIzabella Lichomska. 

Izzy commented that it is a  “very exciting time to join the company” and that she is “very happy to be a part of such a great team of people. 

Izzy originally studied accountancy in Poland, from an early age becoming a maths teacher or accountant was her dream. Once Izzy moved to the UK, she decided to pursue her dream and work within the finance industry – she is now AAT qualified and working towards her CIMA qualification as well.  

The first role within finance that she had was at a car dealership in Newbury. Izzy eventually left the dealership to work at a global software company, as their assistant management accountant, and eventually progressed to the role of revenue accountant where she looked after the business’ UK revenue. Whilst there, Izzy said she enjoyed the challenge but eventually decided she wanted a new challenge in a smaller team, like AVC Immedia’s. 

When asked about why she wanted to join AVC Immedia, Izzy told us “The atmosphere in the AVC Immedia team is good, I was overwhelmed how the company is like a family. I’m also excited at such a great opportunity to join the company during a period of growth. I am looking forwards to help the company meet financial targets, and contribute my knowledge and dedication to support the business in achieving undoubted potential”  

Outside of work, Izzy relaxes by watching Netflix and spending time with her daughter, and when possible (i.e. No COVID restrictions) and she has more time, she likes to travel around the UK to explore it further. 

We want to wish Izzy the best of luck in her new role and we are excited to see what the future holds. 

Another Talented Addition To The Aberdeen Team

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Another Talented Addition at AVC Immedia

AVC Immedia added a fantastic new member to their Aberdeen team with Darren Matchett joining as Senior AV Technician. After previously working for AVC Immedia as an independent contractor, Darren decided to join the team full time as he enjoyed the daily challenges and sizeable projects that AVC Immedia were involved in. Darren went on to explain “I’m excited about the opportunity to work With AVC Immedia. I look forward to working with their current clients and helping build relationships with potential new clients and all the AV projects they require.”

When Darren was asked about why he joined AVC Immedia, he explained: ” I like working for AVC Immedia because as it’s an ever-expanding & diverse company that has a wide range of clients. Clients can range from major companies such as Subway, Nationwide & Shell to local schools, hairdressers and food production companies.”

Darren got involved in the AV sector by becoming an apprentice aerial and satellite engineer for a large local domestic retailer. After completing his apprenticeship he moved into domestic installations of AV equipment & cinema rooms and then progressed into Commercial Installations from there onwards.

We asked Darren for any tips he could give someone who would like to follow his footsteps and also work in the wonderful world of AV, he said that “You’ve got to love technology and keeping up with its ever-changing advancements. You also need to love problem solving and working with people to best fulfil their AV needs.” He also mentioned that “I’ve always found shortage in good AV technicians in the industry, so there are opportunities out there for young people who are keen to learn about AV and to get involved with companies, such as AVC Immedia. We do some exciting and cool projects!”

Darren makes for a great addition to our team and brings with him a wealth of knowledge and ideas. We are very happy to have him onboard, all the best Darren!

Continuous Growth at AVC Immedia

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CONTINUOUS GROWTH AT AVC IMMEDIA

AVC Immedia is pleased to announce that Euan McMorrow’s title has been changed to  Content Director.  

Euan says “It’s a cliché, but I feel very privileged. Content is at the heart of what we do at AVC Immedia so being asked to lead the team and direction of our output is a big responsibility. 2020 has been a challenging year on so many levels but showed us just how important the right content is. In the space of a week our client’s needs completely changed, at the same time we were working under conditions that we’d never had to before. With some agile thinking and quick innovation, we were able to deliver what was needed and, in the process, created some of the best work we’ve ever produced at AVC Immedia.” 

Euan joined us back in November 2014, initially to work on a two new channel projects, and has been a part of the team ever since. After getting those projects off the ground it became obvious that there were so many other content areas where Euan could add value and bring his experience to.  

 Looking back on joining the team, Euan said “I was lucky to be given the space to look at the big picture. What we do can be remarkably complex and technical, but my job is often to look at things from the outside and work out the most effective ways to delight the audiences. We have a real ethos at AVC Immedia of putting the audience first and I’ve loved driving that part of what we do.” 

"It’s a cliché, but I feel very privileged. Content is at the heart of what we do at AVC Immedia so being asked to lead the team and direction of our output is a big responsibility"

"There are no egos involved; the best ideas win rather than the loudest voice. We then have a team that can turn those ideas into a first-class reality."

The passion for the audio industry goes back a long way for Euan. As a kid, he wanted to present the breakfast show on the radio in Glasgow. On his journey, he discovered he wasn’t ever going to be a great DJ but had a knack for producing and coaching the on-air talent. Euan started working in audio at Radio Clyde in Glasgow before moving to England where he worked as a Programme Director for stations in Manchester, Birmingham, Liverpool and Leeds. Euan went on to win many awards along the way, including being named Radio Programmer of the Year at the Sony Awards in 2010. On his journey, he even managed to present the breakfast show in Glasgow for a while! 

 Everyday Euan’s challenge is a creative one, he explained “I thrive on ideas and turning them into the best possible content. I’m surrounded by people who are similarly driven so we can have great creative discussions all day long. There are no egos involved; the best ideas win rather than the loudest voice. We then have a team that can turn those ideas into a first-class reality. Every day I’m creating something new, whether that’s working on one of our live channels or developing something for the future. I’m a huge music fan too, so when a large part of my job is making sure we’re playing the right music for our clients then I’m in heaven!”

Euan continued to explain how varied and unique his role at AVC Immedia truly can be “We pride ourselves on making every piece of content we do bespoke for our clients which works for me, as I love the variety. One day I can be working with a corporate communications team to help get some fairly serious safety updates across to their workforce, the next I can be listening to the music that’s currently trending with German teenagers and deciding which of those will go on our playlists.” 

We asked Euan what top tips he would give to anyone else wanting to get into the audio industry, he said that “My two favourite tips I ever got worked for me so they’re worth passing on:

  1. Think about the audience ALL THE TIME – the only way to have effective content is to think about the audience – forget your own personal preferences, or what you think is cool or will win awards. Think about who the audience is and what they want. Then give it to them in the clearest way possible.
  2. Don’t copy anyone or anything. We all have influences, but carbon copies go nowhere. Work out what it is you like about the content that impresses you. Then work out how to do it your way, look at the most successful names and formats in any branch of entertainment – they’re unique, they don’t copy anyone or anything else.

Looking forwards to the exciting future of the audio industry and potential trends, Euan commented “I think people are getting tuned in to audio in a way they haven’t been in a long time. 90% of the UK listen to the radio each week despite all the other media choices they have. Podcast listening is on the up and people are again realising how multi-faceted and effective audio communication can be. Plus, with everything that’s happened over 2020 people are realising that a human voice in your ear can become a friend and offer a bit of companionship. There’s also the advance in the technology, every one of us has a content generation tool in our pockets in the form of a mobile phone and broadcast ability with 4G and Wi-Fi. We’re only just starting to see the real benefits of what that means. I can get a contributor on air from the other side of the world in crystal clear quality. I can turn around an important message at 11pm within an hour, only a couple of years ago that would have taken days.” 

 This new title change for Euan comes at an exciting time for the business of growth and change and we wish Euan every success, we’re sure that Euan will continue to prove his value to the team with bigger and better things for 2021! 

TALENTED ANIMATOR RE-JOINS THE AVC IMMEDIA TEAM

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TALENTED ANIMATOR RE-JOINS THE AVC IMMEDIA TEAM

AVC Immedia is pleased to announce seasoned Technical Animator, Rob Hancock, has re-joined the animation team in his new role as Senior 3D Animator. When asked about his position within the team, he explained: “It’s not just a job, it’s a passion, AVC Immedia offers a variety of clients and subject matter to keep any animator challenged, providing creative solutions is what I love to do.”

Rob originally joined AVC Media back in 2004 establishing animation as a service offering and expanding the department up to 4 permanent employees. Early content was more of the technical ‘How it works’ type nature, but it soon grew into motion graphics for video and eventually interactive presentations.

Entirely self-taught, and utilising skills developed as a traditional Illustrator/Airbrush Artist Rob has built a wealth of experience in the common 3D applications from their early versions to the present day. He says, “It was a natural progression for me, from the drawing board to the computer to create illustrations, and then as 3D software became readily available being able to make those images move!”

Rob’s vast knowledge of animation has evolved with the software over the years (over 30 alone working within the oil & gas industry). During that time Rob has mentored many animators, including our very own talented Margit Tomingas, whom he’s very much looking forward to working with again on her return from Maternity Leave.

We asked Rob for a pro tip for future budding animators, and he said: “No matter the software, the key to great visuals is understanding the physics of light, and how it interacts with the world around us”. Rob also advised, “You should never be afraid to experiment, continual learning and creative thinking are the key to delivering animations that exceed expectations”.

Rob re-joins the animation team at an exciting time for AVC Immedia, after investing across the business in the latest GPU rendering software and hardware enabling the animation team to get higher quality renders faster. During the current global COVID-19 pandemic, this is even more vital, with many companies in lockdown, filming opportunities are limited leading to a boom in animation. So, why not challenge Rob and the team to tell your story!?

NEW ROLE CREATED FOR COMMERCIAL DEVELOPMENT

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RICHARD BOOTH APPOINTED
COMMERCIAL DEVELOPMENT MANAGER

We are pleased to announce the creation of a new role within AVC Immedia, Richard Booth will now take up the position of Commercial Development Manager within our Aberdeen team.

The role will be focused on new commercial development of our Audio-Visual, Video and Animation services whilst also focusing on existing client relationships across our business. Richard will work alongside our existing Business Development team to generate new opportunities and ensure we continue to build on our client portfolio.

When asked about the new position, Keith Robertson, Operations Director at AVC Immedia said

“We have taken the opportunity over the last few weeks to analyse our commercial development activities and implement some new development strategies across the group. By aligning our business development activities, it will allow us to develop a more solid and structured commercial offering to new and existing clients. I look forward to working closely with Richard on some upcoming commercial projects and driving growth across the group.”

Keith

EXCITING TIMES FOR A TALENTED TEAM

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"We have a talented and dedicated team here. These are exciting times."

"I’m excited about it. I’ve been here such a long time that I’m eager to get going. We’ve got such a good team here and we are fortunate to have some very talented individuals across the teams."

We are delighted to announce the appointment of Keith Robertson as Operations Director at AVC Immedia. Keith joined AVC back in 2010 and brings nearly two decades of audio and visual experience to the role.

“It has been a privilege to have played a major part in the company’s growth over my two decades here, and I look forward to helping it grow even further in the years to come”

We are also delighted to announce the return of Rob Hancock who takes up the role of senior 3D animator. Keith said:

“His return is great news, and I am sure he will work well with the animation team. His experience will be of huge benefit to colleagues and clients.”

AVC is growing, only last year AVC expanded into the USA with an office in Houston TX ran by Kacey White based in Houston as business development executive.

“Kacey is on the ground project managing one of our clients but also building on other clients.  A lot of oil & gas companies have an operation in Houston so it fits in well with our client portfolio.
We’ve been tying her in to other projects as well. It’s really good and positive.”

AVC Immedia has a talented and dedicated team who specialise in delivering high quality audio visual communication for brands.

Speak to us today to discover why brands such as IKEA, Subway, FIFA and Nationwide choose AVC Immedia.

The exciting news has been covered by Aberdeen Business News and The Press and Journal  Keith Robertson PressJournal Article 2020

Oil Rig

AVC IMMEDIA LAUNCH DEDICATED DIGITAL RADIO TO CONNECT AND ENGAGE ENERGY COMMUNITY

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Immedia has launched TigerLive radio the UK’s first dedicated energy sector radio station, operating from www.tigerlive.co.uk. The station is streamed live and roar’s out from 12 noon to 3pm daily. Listeners can  access the stream online via computer, mobile device or smart speaker.

"I am very excited to be part of the launch team; we have worked on the concept for some time and in December 2019 means tested a live show at Shell HQ in Aberdeen. The feedback was amazing, the need is there and to think we can bring a community together offshore, in the office, at home and on the go is truly amazing.

Listen Now

The station offers energy sector trade bodies, workers, unions, operators and the supply chain an opportunity to engage target audiences whilst. connecting the energy community during these difficult times.

AVC Immedia’s spokesman Spencer Buchan commented:

“What better time to bring the energy community together, sharing sentiment, safety and sounds to unite a very dispersed community. The industry is facing unprecedented challenges with the Covid-19 outbreak and a faltering oil price but not just that, topics around health and safety, renewable energy developments and of course all of the positive and ground breaking news from real people working remotely, it just makes sense to do this."

AVC Immedia Group head of content, Euan McMorrow continued:

“Music is so important to make people feel positive; we supply instore and online audio content for major brands all over the world and being part of launching TigerLive into the energy sector really excites us.

"Up to date, relevant and targeted energy sector content is what we are providing on TigerLive live, every day. We want to create a community of listeners and contributors that embeds TigerLive into the heart of the Energy sector and that’s what we are doing, starting today.”

Comments, requests, birthday shout outs and opinion, we want it ALL!: e-mail: tigerlive@avcimmedia.com

Listen Now
Ikea Room

IKEA CONTINUE PARTNERSHIP WITH IMMEDIA

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Immedia Group PLC are delighted to announce the extension of  in-store music, audio branding and marketing communication services contract with IKEA, the Swedish flat pack furniture brand.

Immedia Group PLC has been IKEA’s audio customer engagement partner for over 15 years and supply services to all of their stores across the UK and Ireland.

The IKEA service is streamed live which offers the brand additional benefits to their in-store communication channel. For more information about Immedia’s customer engagement solutions including in-store music, audio branding and audio marketing communications click here 

Kacey

HOUSTON, WE HAVE LANDED!

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IMMEDIA GROUP PLC OPEN AN OFFICE IN USA

We are delighted to announce the opening of our office in Houston, Texas.

Heading up the office is Kacey White. Kacey has worked with Immedia on numerous projects over many years throughout the USA offering businesses and brands award-winning visual & audio content to engage and inform consumers and employees alike.

Kacey is a native-Houstonian with more than 20 year’s experience and brings a breadth of relationships in the energy and technology, helping companies to develop effective marketing strategies with measurable results. Prior to working with Immedia, Kacey worked for various traditional and interactive agencies in Houston, and is well-known for her diligent project management style and dedicated work ethic.

With Kacey’s location, knowledge and understanding of Immedia’s extensive capabilities Immedia can offer existing and future customers a regionalspecialist, account managed service across Oil & Gas, Retail, Hospitality, Banking, Leisure and Healthcare and more.

For further information please contact Kacey White
on: +1 (713) 516-6614or Email: kwhite@avcimmedia.com

Creating media content for brands

IMMEDIA GROUP WIN FIFA

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Another Win for a Partnership Spanning More Than 25 Years!

Multichannel OMNI solutions provider Immedia Group will be creating video content to highlight FIFA’s partners and sponsors presence and participation at the tournament, as well as capturing on-site and behind-the-scenes footage in and outside of the host stadia. The team will film on location across all nine cities and twenty-four games for the month of the tournament.

Keith Robertson, General Manager, AVC Immedia commented:The surging interest in women’s football makes this year’s world cup a pinnacle moment for the sport, and we’re looking forward to working with FIFA to capture the atmosphere and excitement on the ground. Our relationship with FIFA goes back more than 25 years, but we’re as thrilled to be appointed now as we were in 1990 when we were awarded our first contract.”

The video content will be distributed via FIFA’s Facebook and YouTube accounts which have 4 million followers and 7.6 million subscribers respectively, and distributed to global media outlets.

AVC Immedia has vast experience within the live tournament sphere and has worked with FIFA for nearly three decades, most recently at last year’s FIFA World Cup in Russia, the most engaged FIFA World Cup™ in history. Record-breaking interest from fans online resulted in over 7.5 billion engagements across FIFA digital platforms during the tournament.

Creating media content for brands

Our History with FIFA

Our work with Fifa takes us around the globe. From World Cups to live press conferences and training videos we have captured it all for over 25 years.

FIFA TV

FIFA TV is all things FIFA on YouTube. It brings you the best in football videos, including FIFA World Cup™ highlights, classic stories, exclusive interviews, fantastic goals and documentaries.

Below is an example of us producing a film for the channel of a once in a lifetime surprise for a group of children at the U’20s World Cup in Korea.

IMMEDIA GROUP HAVE 4 VIDEOS RANKED IN THE TOP 25 MOST VIEWED ON THE FIFA TV YOUTUBE CHANNEL THAT’S OVER 25 MILLION VIEWS COMBINED!