While some brands utilise both in-store audio techniques, such as background music and in-store radio stations, as well as visual techniques, such as digital signage, few successfully link the two. Immedia’s Radio Vision service fuses the digital with the in-person experience, maximising the benefits and potential return on investment of each medium.
Every brand needs a curated bricks-and-mortar environment that builds on its online presence and creates the right atmosphere to engage customers and promote sales. Immedia’s Radio Vision service helps to create this environment using outstanding audio-visual content. Linked audio and visual content transforms your store or branch into an engagement hub, ready to connect with your customers. We can supply and install equipment and plan the placement of your Radio Vision displays for maximum impact and reach, whether that’s in entranceways, at point-of-sale or to distract from queue times.
Research from Nielson found that over two-thirds of customers said digital signage ‘would influence their decision to buy the advertised product’ and 44 per cent agreed that it would influence them to buy the advertised product rather than the one they had planned to buy. Compared to using traditional printage signage, four out of five brands experienced sales increases of up to 33 per cent with digital signage in-store. Radio Vision combines the impact of digital signage with brand-specific audio to create a marketing mix for the 21st century.
