AVC’s approach to retail music
Tailored solutions for diverse retail environments
Every shop has its own special feel, and we truly appreciate that. We’re not fans of the “one-size-fits-all” idea. Instead, we take the time to get to know the brands we work with, the people who shop there, and the desired atmosphere our clients want to achieve.
Retail music says a lot about a brand. Just like visual branding, audio taps into the memory centre of our brains, amplifying brand recall, making it a highly effective marketing tool. This powerful connection between sound and memory is why in-store radio, especially when led by live presenters, becomes a game-changer.
Engaging shoppers and keeping content fresh
Live presenters bring a human touch, a real-time interaction that pre-recorded tracks can’t match. They can engage with shoppers, respond to the store’s atmosphere, and even highlight promotions or special events as they happen. This dynamic element keeps the shopping experience fresh and lively, making customers feel more connected and valued.
Including branded messaging alongside your retail music playlist reinforces the brand’s ethos, values, and offerings. It’s not just about promoting products; it’s about sharing stories, values, and building a relationship with the customer. When combined with the right retail music, these messages can guide the shopper’s journey, subtly influencing their decisions and enhancing their overall experience.
At AVC, we’ve had the privilege of collaborating with some incredible brands, crafting bespoke in-store audio strategies. Our goal? To ensure that every note, every message, and every announcement aligns seamlessly with the brand’s essence, creating an atmosphere that not only delights customers but also drives sales.