In today’s fast-paced world, finding fresh, innovative ways to make your products stand out from the mass of marketers vying for consumer attention is vital. Product videography isn’t something new, but it’s proven to be a successful marketing tool. Who hasn’t received or shared a compelling video on social media?
With our hectic schedules, most of us would rather watch 30 second video than read through the same content in written form. According to HubSpot, video is now the second most popular type of content used by marketers to promote products and services.
So, if you haven’t already, now is the time to start your product video production journey. If you need a little more convincing, keep reading.
Here’s our top reasons why should you invest in product video production:
Search engines are always looking for content that is going to engage users. Googles algorithm favours video content because it attracts more and longer page views than anything else online. As a result, Google has begun featuring YouTube videos in its top search results.
Posting your video to both YouTube and your website will improve both your visibility and SEO. Let’s not forget that YouTube is the second largest search engine after Google. Furthermore, if you advertise your video across your social media channels, the chances of your content being discovered skyrockets!
A product video educates and informs potential new customers about your product, allowing them to make more informed purchasing decisions. Informing your target audience is essential to building a reputation as an authority in your industry and convincing consumers that your product is the perfect match for them.
Ever heard the phrase, “seeing is believing”?
We all know images can sometimes be deceiving. Sharing video evidence of how your product works, gives viewers more confidence in your product claims. Brands that use product videos are regarded as more genuine, authentic, and trustworthy.
Video is also a great way to demonstrate your brand’s personality, enabling you to connect with viewers on a personal level and earn their trust. 90% of users say that product videos are helpful in making a purchasing decision. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust the convert that trust into sales.
Let’s face it: we live in the era of viral video. 92 percent of mobile video viewers share the videos they watch with others.
When provided with information via video rather than text, people are more likely to remember it, resulting in increased brand awareness and association among your target audience.
At the beginning of every customer journey is a pain point. Something that just isn’t quite right in our life.
By addressing those pain points within the first 5 seconds of your product video, you can grab people’s attention just long enough to offer them the solution – your product. And regardless of how far along the consumer is in the customer journey, videography gives you endless ways to capture their attention and keep them on that marketing merry-go-round.
Here’s how it works:
Awareness: The customer learns about your brand or product.
Recognition: The customer is introduced to your product in more detail over a period of time which piques their interest in your offerings.
Consideration: The customer is interested, so they click on a product video ad, watch some product demos, read some reviews and visit your website. Now they are seriously considering buying from you.
Purchase: The customer is ready to buy. At this point, your brand should be front of mind.
Loyalty: They have become a customer, but your job isn’t over. You need to build trust and loyalty to ensure they become a repeat customer and finally a brand advocate.
These are the five main stages of the customer journey. The best way to think about this process is not like a linear path but a continuous cycle, an ever-spinning wheel of marketing and sales in a world saturated with targeted ads, overflowing inboxes, and online brand advocates sharing their latest purchases. In short, it’s a crowded marketplace, which makes grabbing the consumers’ attention particularly challenging.
That’s where product video production comes into play!
It’s clear that product videography should play an important, if not the most important role in any B2C marketing strategy. There is no doubt that video is the most effective form of content on the internet, and the stats back that up. So if you haven’t already dropped everything you’re doing, including reading this blog, to start shooting your own product video’s then there must be something amiss.
If you are lacking the confidence, equipment, time or all of the above to get started, then do not fret. We cant all be expected to have the experience and resources to pull together show-stopping video content overnight. That’s where our team come in.
If you are looking for a way to boost ecommerce sales using product videography but you don’t feel confident about producing that all-important video content on your own, we, at AVC Immedia, are ready to lend a helping hand. We are a corporate videography company with the experience, expertise, and enthusiasm to take on your product video production so you can continue focusing on the bigger picture.
Our creative approach to product videography allows us to showcase your products on screen in the best possible light, building consumer confidence at every stage of the customer journey. Our professional videographers get to know your business, so we can tailor your product videos to your brand and target market. If you’d like to find out more about our product videography services, please email firstname.lastname@example.org or call our team on 08456 301 635.