Music is Back!

2 August 2021

Music Is Back!

It’s Wednesday afternoon as I write this and I’ve just set a load of new tracks to play on our services across Europe. Working on our music today has been a joy but it hasn’t always been that way.

When the COVID-19 pandemic hit, new music nearly dried up. Without promotional vehicles like festivals, tours and TV chat shows, record companies decided to hold back on releases. Lockdowns and social distancing meant the mechanics of making music and videos also became much, much harder.

This meant keeping our music channels fresh and relevant became more of a challenge. What hurt me most was the lack of new artists coming through.

The past couple of months have seen that turn around and it’s a joy to hear lots of quality new music again, discovering exciting new artists and getting those songs on our channels.

To celebrate, I’ve put together a playlist with some of the best new tracks released this summer. Enjoy!


Written by Euan McMorrow, Content Director at AVC Immedia.

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