Your logo is the face of your brand, it’s how your customers recognise you. You may think that animated logos are just another marketing fad but using animated logos actually signals to your customers that you’re company is willing to be reactive and embrace change.
Staying relevant, and delivering on the things that attract consumers is how you stay ahead of your competitors and using fun, engaging and memorable motion graphics help ensure your business is always front of mind.
This is because animated logos are more memorable than their static graphic counterparts. In a study conducted by Insivia, individuals were able to recall 95% of a message when it was displayed using motion graphics, compared to just 10% when the message was read as a static graphic.
With figures like that, the real question is, why wouldn’t you use animated logos?
While animated logos help your brand stand out in a crowded market place and make your brand more memorable, to gain the maximum traction, you’ll need to know where and how should you employ your logo animation.
Below are some of the ways you can enhance your content using animated logos:
- Elevate your video content
They say content is king, but video content takes the crown. It’s popularity exploded under the expansion of social media, and it’s never stopped growing. In 2021 86% of businesses employed video content as part of their marketing strategy, and of that 86% a further 94% plan to continue using video in the future. And this trend isn’t slowing.
The pandemic presented businesses with a number of unique challenges. The one thing we did know, was that consumers were online. It’s not surprising that 96% of people polled in a study by Wyzowl said that they watched more video content online as a result of isolating at home during the pandemic.
Now you know how to reach your customers, it should be easy, right?
With the rise of video comes a rise in the level of competition. An animated logo at the beginning of your content can make you appear more professional and convey a strong sense of ownership from the minute viewers hit play.
Animated logos are equally effective in outros and intros. An excellent method to bookend your message and remind viewers who you are is to include your animation logo at the beginning and end of your branded videos.
After watching your video, you usually want the viewers to move on to the next stage of your sales process, which could be anything from filling out a contact form, calling the company directly, downloading an app or even visiting your stores.
By including your newly animated business logo in your video, you’re more likely to remain front-of-mind in the thoughts of viewers. This is a great way to improve conversions and generate more sales.
- Liven-up your email signatures
One of the most popular forms of communication, especially in business-to-business transactions, is email. However, the majority of email signatures contain the same (quite boring!) information: name, job title, static logo, and sometimes a little contact information.
It’s easy to entirely disregard them since they’ve gotten so predictable. Any email signature would be livened up with an animated logo, that could capture the imagination of your recipients, and convey your business as creative and approachable. What better way to introduce yourself to a potential client, or supplier.
- Make a strong first impression in presentations and events
Presentations and events let you showcase your business to audience members in-person while gaining their full attention.
Events are a great place to unveil your exciting new logo. Display it on a large screen as part of a presentation at your event, or invest in some digital signage and make sure your business steals the show at your next trade exhibition. It’s time to make your brand the centre of attention.
Animated logos are a quick, and entertaining way to capture the hearts and minds of your viewers and make an impactful first impression.
- Enhance your social profiles
Your social media profile is the first thing that potential customers will see when they find you online. So, it’s important to make sure that your profile looks professional and trustworthy. One way to do this is by using an animated logo on your social media profiles.
An animated logo will add a touch of professionalism and personality to your social media profiles, and it will also help you to stand out from the competition.
When choosing an animated logo for your Facebook, LinkedIn or Instagram profile, there are a few things to keep in mind. First, make sure that the animation is short and sweet. You don’t want your logo to be too “in-your-face and time consuming. Consumer attention on social media is limited and short lived.
Lastly, don’t forget to use it as part of your content plan, either as part of your videos or in motion graphics that you share with your audience. It’s hard to grab people’s attention with static images alone, so start stepping up your content today and give your audience what they want, starting with your logo.
- Refresh your website
Having an up-to-date website is vital for businesses in the modern age. You only have to look at how much time people spend online to know that if you don’t have a strong web presence, you could be missing out on valuable opportunities.
If you plan on using your animated logo as part of your marketing strategy you must feature it on your website. This is online heart of your business, and it should be reflective of the content that you are putting out.
Surprise and delight visitors to your website by featuring your animated logo front and centre. This could help you increase the session duration on the homepage and even lead visitors to explore your site further.
It’s crucial to keep in mind though, that your animation should only loop once. Visitors may become distracted and irritated by the continuous movement. It’s important to think about the little details that can make or break the website experience for your customers, when unveiling a new feature on your site.
Make sure you use logo animations tactfully, so they work to your advantage.
- Make your digital stands stand out
You’ve probably heard of the term “banner ad blindness,” which describes consumers who ignore banner advertising because they are exposed to so many of them. Adding movement to your banner advertising is a good approach to combat this.
Your digital advertising banners may be improved with animated logos to attract more attention and boost engagement. This goes for any form of digital advertising, including digital sign advertising.
Trade exhibitions are a fantastic place to showcase your company directly with potential clients and spread brand awareness. However, because there is so much going at these gatherings and everything moves quickly, guests won’t be able to recall everyone.
People remember exhibitions best when they provide something a little bit unique, like a screen exhibiting their animated logo!
An eye-catching stand is the most efficient approach to draw visitors, according to a poll of trade show exhibitors, which found that 48% of them thought it was even more beneficial than freebies (34%).