What were you doing on the 18th of June this year?
I know what I was up to. I’d spent the day overseeing our channels’ build up to the England v Scotland game in the Euros (don’t miss the best football anthems ever!) and ribbed my English colleagues about the drubbing they could expect. At 8pm, settled down with my family to watch THE match.
These days where we can all sit in one room looking at our phones and consuming our own choice of media so there was something special about that day. The communal anticipation of what could happen, the shared highs and lows as the match played out and the intense discussion afterwards.
It felt like people had stopped watching different things, recorded at different times and looked up instead. It felt like almost everyone was experiencing the same event… LIVE.