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One of my favorite things about living in Texas, easily, is the Houston Livestock Show and Rodeo™. This year, our rodeo celebrates its 90th Anniversary, so after last year’s COVID hiatus, you can imagine what a true celebration we are having!

Each year, more than 800 scholarships are awarded to Texas students by the Houston Livestock Show and Rodeo™. As one of the largest scholarship providers in the U.S., the Rodeo has presented more than 20,000 scholarships valued at $260 million since 1957.

But who does all the work to generate these scholarships? Of course, the Rodeo is a business and employs hundreds of full-time employees, but it is also supported by more than 35,000 volunteers! I’ve been an enthusiastic volunteer for 14 years. This spirit of giving back is something I’ve found in common with my counterparts in the UK – AVC Immedia is very focused on total wellness and having the support and time to give back to the community is a big part of that.

This weekend, we had the pleasure of hosting our very first “Rodeo Read-Along” – a new initiative for small children attending the show. Twice a day, every Friday, Saturday, and Sunday we host these readings to promote the joy of learning to read. As a Trailblazer Committee member, we promote literacy year-round, but this was the first weekend we hosted these in-person readings.

Our numbers started small but grew throughout the weekend. We even had dual readings in both Spanish and English! I feel certain that by the final weekend we will have a full house at every reading, and by next year – we may even have to schedule additional show times.

Everything really IS bigger in Texas, and it’s hard to explain to an outsider the sights and smells that are commonplace at the Rodeo – hopefully, some of these pictures capture it. Stay tuned for scenes from the Offshore Technology Conference in May. Though held in the same place, you’ll be hard pressed to recognize it!

Until then, giddy up!


Written by Kacey White, USA Business Development Executive at AVC Immedia.