HSBC LIVE – TO ALL BRANCHES ACROSS THE UK AND THE CHANNEL ISLANDS.
It was the first time a UK Bank had developed its own live radio station, after bosses gave the thumbs-up following a four-month trial of the service. Thirteen years on, the live channel has become an integral part of the in-branch experience, with tailor made content including music, news and sports. In addition the channel also features a mixture of marketing and presenter led information, including mortgages, loans and insurance.
“It disguises conversations between ourselves and customers…it makes it more confidential” HSBC Staff
“A sound identity plays to a customer sense powerfully”
“We have essentially created a toolkit for the organisation so that when we approach sound in any given experience, there is one unique, globally consistent source material to ease fragmentation and build a consistent, signature brand experience.”
Andrea Newman, global head of brand at HSBC
“HSBC Live” is now an institution in banking.