Why Is Digital Signage Effective And What Makes A Good Ad Stand Out?

Audio Visual
28 January 2022

Do you use digital signage advertising to promote your product to a diverse audience? Congrats! You’re already ahead of the curve.

There is no better way to capture the attention of a huge number of people in a short period of time. With the wide range of advantages that digital signage systems provide it’s no wonder that it is a fast-growing trend.

In this blog, we will outline just some of the advantages of using digital signage and more importantly, what you can do to help your ad stand out from the crowd.

Technology at its finest

Static ads are a thing of the past. You might as well stick up a couple of posters around your local area for all the good it’ll do you. Digital signs are the present and future of signage advertising.

Not only will digital signage save you time and money in administrative and print costs, but it even allows you to track the success of your ads far more effectively than estimating the footfall.

Your ads can even be tailored to include an interactive element that will get your audience directly involved in your campaign. There is no better way to make a lasting impression than to have consumers take part in your digital signage displays.


Creating content that stands out

Think carefully about your digital signage content and plan a campaign strategy around it.

From a visual standpoint, it’s vital that your ad stands out and attracts as much attention as possible. If you are wondering how don’t worry, there are a few ways you can do this.

The first and most obvious is to capture the attention of your target audience by incorporating bright colours into your design.

It’s best if your massage is as visual as possible. You should be able to convey the message to passers-by in a quick and easily-digestible manner. Of course, you’ll need to ensure that the tone of the ad is consistent with your brand.

Your content should form a narrative. You may choose to show snippets of visuals that can quickly convey an idea to a potential buyer.

One of the great things about using digital signage is that you can use multiple slides that can be played in a loop to showcase a series of products or services that you offer.

Plus because it’s all run digitally, these slides can be updated frequently to reflect any changes to your campaign or its offerings. A digital signage partner will have access to your ad designs through a content management system that runs on their digital signage network ready to be displayed on the digital screens as and when you need it.

Sound is another interesting element exclusive to digital display signs, that can be used to pull in the attention of passers-by, surprise and influence subconsciously with the use of things such as radio vision, however, its effectiveness may be limited in high traffic areas where there is a lot of noise. Nevertheless, it can be incredibly effective if the location is suitable for its use.

Try to be playful in your design and delivery. This will help attract positive attention to your digital sign. Alternatively, if you really want to get people talking and you’re willing to push the envelope, you could include controversial messaging intended to shock your audience.

However you choose to attract attention with your digital signage content, you should always aim to use the largest displays your budget will allow, to give your digital advertising a WOW factor. You may even choose to showcase content across multiple display panels to create a video wall that instantly grabs the attention of your audience.

Enhancing digital signage with movement

One of the most compelling reasons why digital ad displays work so well in comparison to static ones is the added element of movement. It doesn’t need to be a full-on video production either. Simply add some moving graphics to your ad design to capture people attention as they walk by.

This taps into one of the most fundamental basic instincts of our human nature, to be aware of our surroundings and look out for unexpected movement and sound. This is how our ancestors navigated predators in the wild and it lives on in our behavioural patterns to this day. Recent studies have shown that incorporating movement into digital signs makes them more attention-grabbing and memorable.

If you are looking for unique ways to get your ads in front of a large audience and incorporate impactful, colourful designs and movement to make them more eye-catching, then hiring a professional digital signage company could help you achieve this goal.

Tracking and measuring success

One of the best things about using digital signage solutions is that tracking the results of your campaigns becomes much easier. Its success is measured using motion sensor technology that enables you to track how many people viewed your ad and whether they stopped to read it or interact with the content.

Interactive ads are even more effective. They help to generate a buzz around your digital signage displays and present your brand as approachable and playful. What’s more, you’ll be able to find out exactly how many times people engaged with your ad, which will help inform the strategy for future ad campaigns, making it much more effective and informative than a basic static ad.

Flexing your creativity

It’s clear that interactive digital signage solutions are a great way to advertise.

Digital signs give you the opportunity to get creative with your content, by adding sound, movement, video footage or an interactive element to your adverts. The possibilities are limitless.

Don’t be afraid to break from tradition to create something playful and innovative. There is no better way to stand out than to put a smile on the faces of passers-by and get them talking about your ad. Free yourself from ordinary thinking and choose the flexible and cost-effective method of digital display advertising.

It’s time to unleash your creative spirit all over the digital canvas and get your brand noticed.


Partnering with a digital signage company

As the technology for digital signage software is highly dynamic and changes frequently, partnering with the right digital signage specialists will help you remain adaptable to the ever-changing tech while maintaining your messaging.

Having provided thousands of digital displays across the UK and US, our team specialise in supporting brands to convey their message in the most unique and effective ways possible. From high impact digital displays to interactive digital touch screens and ultra-wide-format displays. We’ve got you covered.

To find out more about how we can help your business stand out from the crowd, give us a call on 01224392828.

Share this

Related News

View all news