BMW Group UK desire to provide an industry benchmark in retail customer experience and following exceptional responses to trials held in a small number of prestigious showrooms in 2014, Immedia Group plc has been appointed as the official provider of digital music channels for BMW and Mini dealer showrooms across the UK and Ireland.
The music selection for each channel is designed to encapsulate the spirit of both the BMW and Mini brands. Immedia has developed a music strategy with heightened brand symphony, creating a closer demographic alignment between the music and their customers.
Historically, franchisees have been tasked with creating their own music playlists for showrooms, iPods, local radio stations, CDs and in some cases, no music at all. In every case providing the right audio ambience for the retail space has proven to be difficult.
Now, franchisees can order one or both of the official digital music channels relevant to each brand. Each channel is carefully mastered with hundreds of ‘brand tracks’ updated monthly.
“Music and first class sound reproduction can be a huge enhancement to the overall driving experience, and we aim to remind customers of this in the retail environment” – Immedia.