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Immedia PlC -Retail customer engagement specialist


By Blog

Future of Retail features an interesting article this month by Mark King discussing ‘Driving Traffic and Conversion Through Customer Engagement’ referencing Immedia very own partner JD Sports.

“Stores are the perfect place to bring brands to life. With engaged customers it’s easier to ramp up conversions…”

Should we be facing back in love with bricks-and-mortar space? Certainly, the bar in-store customer engagement is being raised all along the high street. They’re calling it the ‘Retail Renaissance’, a term which is thankfully replacing Armageddon’ in 2018’s industry parlance.”

“There’s no denying that traditional retail is under intense pressure, and that the sector is undergoing change the like of which hasn’t been seen since the industrial revolution. So, there is an urgent need for traditional retailers to outdo online competitors by offering incredible levels of engagement in stores, as well as operational efficiency that will keep costs under control, and shoppers loyal.”


“We see JD Sports delighting its customer base with prestigious athleisure brands, the latest in-store tech and lighting, and DJs popping in to provide a dynamic look, feel and sound. Down the road at value-led Primark, price continues to be the incredibly engaging, but the retailer is also cleverly keeping pace with mobile-obsessed shoppers and now using its massive 5.7million Instagram following to create conversations and drive shopper traffic into stores.”

“The specialist team at Immedia have the skills, knowhow and experience to enhance your individual brands customer experience, in-store and in app. Our expertly curated in-store music, in-store background music, marketing communications,  audio or visually with 3D,2D, video,  animation or virtual reality solutions and more. Speak to our team today for an award winning solution.”

Click here to discover the range of services Immedia Group PLC offer to help brands engage customer, improved the customer experience in-store and increase sales. Click here.

Discover Immedia & JD Sports success story

Merry Christmas


By Blog

Merry Christmas and a prosperous 2020 from all of the team at Immedia and AVC. 

We would like to take this opportunity to thank you all for your business
and support over the past year and we look forward to working with you again in 2020!


Increase Employee Productivity


By Blog

Dr Becky Spelman a specialist in Cognitive Behavioural comments on the study of over 2,000 employed Brits commissioned by commercial radio Scala, found many wear headphones and listen to music to help concentration while working as bid to block out colleague’s noise.

“Music has a really powerful impact on the brain, it affects mood and mental and physical performance.” Dr Becky Spelman

A third of those studies even think they work harder whilst listening to music, and a further two in five of them believe their productivity is improved. 47 per cent claim to feeling less stressed when listening to music while working.

“Many people find that listening to certain types of instrumental music can help them with their productivity levels. The music can function as a sort of ‘white noise’, cancelling out potentially distracting ambient noise.”

“Provided the music has a calm, regular beat, it can actually help us to stay calm, reducing our stress, slowing our heart rate, and moderating our pulse.”

“This makes it easier for us to focus on the task at hand rather than entering into ‘flight or fight’ mode, in which it can be very difficult to think clearly because of our elevated levels of adrenaline and cortisol.”

The results come after an experiment saw four office workers given a 600-word task to complete to see how music affects their productivity compared to being in a silent room. The results found that workers completed the task three minutes faster than they did with no background music.

“Many people find that listening to certain types of instrumental music can help them with their productivity levels. The music can function as a sort of ‘white noise’, cancelling out potentially distracting ambient noise.”

“Provided the music has a calm, regular beat, it can actually help us to stay calm, reducing our stress, slowing our heartrate, and moderating our pulse.”

“This makes it easier for us to focus on the task at hand rather than entering into ‘flight or fight’ mode, in which it can be very difficult to think clearly because of our elevated levels of adrenaline and cortisol.”

The study also looked at those who worked from home, discovering that of those who listen to music in the workplace, six in ten are based in an office, with 49 per cent either always or sometimes working from home.

More than two thirds of those who work from home would “struggle” to concentrate without having music to listen to. Overall, 71 per cent of those studied who work from home on occasions listen to music throughout their day with 28 per cent saying it helps them feel less alone.

A quarter of those polled, via OnePoll, even said music is encouraged within their current workplace and 24 per cent feel it keeps them alert and awake.

Discover how Immedia’s solutions can increase employee productivity – click here.

Read full article click here.



By News


We are delighted to announce the opening of our office in Houston, Texas.

Heading up the office is Kacey White. Kacey has worked with Immedia on numerous projects over many years throughout the USA offering businesses and brands award-winning visual & audio content to engage and inform consumers and employees alike.

Kacey is a native-Houstonian with more than 20 year’s experience and brings a breadth of relationships in the energy and technology, helping companies to develop effective marketing strategies with measurable results. Prior to working with Immedia, Kacey worked for various traditional and interactive agencies in Houston, and is well-known for her diligent project management style and dedicated work ethic.

With Kacey’s location, knowledge and understanding of Immedia’s extensive capabilities Immedia can offer existing and future customers a regionalspecialist, account managed service across Oil & Gas, Retail, Hospitality, Banking, Leisure and Healthcare and more.

For further information please contact Kacey White
on: +1 (713) 516-6614or Email:



By Blog

Essential Retail’s author Alastair Lockhart provides an interesting insight and research into the customer’s experiences perception over online buying. 64% said experiences are more important to them than products – rising to 73% for 18-34 year olds.

Currently online sales account for one-fifth of total retail sales and the evidence suggests the proportion will grow further. But with a growing appetite among shoppers for experiences and a number of online retailers exploring physical spaces, could there be light at the end of the tunnel for high streets?

While online retail is convenient, and is becoming more convenient as delivery times shorten, it struggles to deliver the level of experience stores can. Some 85% of shoppers tell us that online can never create the experience of physical shops. What’s more, shopper demand for experiences is growing rapidly.

It’s perhaps not surprising therefore that a number of online retailers are exploring physical spaces, from pop-up shops to more permanent stores

Click here to read more



By Blog

The Telegraph’s article looks at the affects of music and the taste of food within the hospitality industry following Nigella Lawson declaring that she is “allergic to all noise”.

According to a new study by the Department of Experimental Psychology at the University of Oxford (co-authored by Charles Spence, an expert in sensory science and the author of Gastrophysics: The New Science of Eating), auditory stimuli can impact both our experience and our consumer behaviour more than we realise (more on which later).

And there’s no doubt that the UK’s restaurants are noisy. According to charity Action on Hearing Loss, 79 per cent of people – both with and without hearing loss – have experienced difficulty holding a conversation while eating out, thus sabotaging the social aspect of the occasion.

According to Professor Charles Spence, there’s a line for restaurateurs to tread – since sales go up as noise volume increases. This is because it causes excitement, encouraging people to spend, drink and consume more (however, in extremes this can be unconsciously perceived as danger, making us feel anxious or threatened and leading us into fight or flight mode). Read more, click here.

Immedia was awarded ‘European Supplier of the Year’ for its services to international restaurant chain Subway. Click here to read more. 

Call us today to discuss how we can help you provide an entertaining and engaging customer experience in your restaurant brand.

Genz Group


By Blog


Smart banks know that the future generation of growth depends on a very specific group of consumers – Millennials.

As a group, Millennials are lost at sea when it comes to managing their personal finances, with 34 percent reporting they are unsatisfied with their current financial situation, and over 60 percent burdened by debt.

Unfortunately, while Millennials need the support of financial institutions and leaders, this generation has traditionally shown disdain for big banks, and a skepticism about financial wellness in general. Only 27 percent of Millennials have sought professional financial advice in the last five years, and four of the leading banks were ranked by Millennials as a least loved brand.

But while Millennials may have little interest in personal banking today, as this audience grows and matures, so will their financial needs. For example, 90 percent of Millennials expect to be impacted by a major financial event within the next 36 months – such as taking on a student loan, or buying a home or car. Only 8 percent believe they have the high levels of financial literacy needed to deal with these life events.

As Millennials experience increased levels of financial complexity, they will need somewhere to turn, giving banks an opportunity to shine – or get left behind, as new competitors enter the space in droves.

Can Banks Overcome Negative Millennial Attitudes To Drive Growth?It’s not surprising that Millennials have shown skepticism toward the banks. In addition to coming of age during the 2008 financial crisis, Millennials have long been ignored by traditional bank marketing and product strategies. As of 2017, 34% of financial marketing teams allocated over 50% of their media budgets to traditional media, and as recently as 2018, bank marketers ranked “attracting a younger audience” ninth on their priorities list.

Because banks fail to cater to the Millennial audience with personalized, differentiated messaging (and refuse to engage through their preferred channels) it’s no wonder that brand loyalty is low – with 53 percent of Millennials believing their bank doesn’t offer anything different than other banks.

In spite of the current state of affairs, there is opportunity for banks who are willing to invest in products, services, and marketing channels to charm and engage their Millennial audiences. Here are some tips for success.

Tip #1: Get Mobile
Millennials and Gen Z customers expect things to be fast, easy and self-service oriented. They want to be able to do things when and where they want to do it. This means investments in mobile.

Today, according to Salesforce’s 2017 Connected Banking Customer Report, “Nearly one-third of Millennials with a checking or savings account stated that they leverage their bank’s mobile app for most routine transactions such as deposits and transfers, compared to just 17 percent of Gen-Xers and six percent of Baby Boomers.” Millennials are accessing their financial information via mobile device eight and a half times more often than other generations; a trend that is only expected to grow with time.

Tip #2: Embrace Big Tech
In addition to embracing mobile solutions, banks must keep an eye out on the competitive landscape, as disruptors are emerging by the day. In order to compete, banks must launch more sophisticated personalization strategies that enable more targeted marketing and personalized experiences, which means investments in AI and data science.

Additionally, banks must take a more social approach to product development, that focuses on easy access to money, fluid exchange, and convenient payments. Millennials are less worried about risk, less afraid of technology, and more focused on convenience than any other generation. It’s no wonder this audience is the most likely to embrace expense-sharing – with FICO reporting that 52 percent of people aged 18–34 are already using or considering non-traditional payment company like Venmo, versus 27 percent of people aged 50 years or older.

Tip #3: Reinvent The Branch
There’s no denying Millennials love experiences. The success of the engineered-for-Instagram Candy Museum is a testament to that.

Millennials want to make memories in everything they do – even if it’s just a trip to the bank. In order to make banking fun, banks must gamify the experience, and offer Millennial-appropriate rewards – like hard-to-get concert tickets – to customers that open a new account.

When it comes to creating an experience, and an environment where Millennials will spend time and money, banks aren’t just competing with other banks – they are competing with retailers like Sephora and Apple too. So the branch experience must be memorable, personal, and strong enough to get people off the couch, and into the branch.

This is one reason banks like HSBC are investing in customer engagement solutions like Pepper, the humanoid robot that offers visitors a charming, charismatic, and fast alternative to waiting in line for a teller. Pepper can help customers address basic needs, without having to wait for staff support, and can free up staff to focus on better customer experiences. Not only has Pepper helped HSBC improve employee morale, but within the first five months of adopting Pepper, HSBC saw YoY growth of 44 percent.

Tip #4. Become A Trusted Advisor
While banks must invest in mobile, personalization, and other customer-friendly technologies to be at parity with the emerging tech players, in order to really differentiate banks need to double-down on their strengths.

Banks have always been a place where consumers can go to make big life decisions – about managing a portfolio, taking out a loan, and becoming more financially secure. But many Millennials don’t see banks that way.

If banks want to be seen as the place that Millennials can come to build financial stability and security, banks must find more effective ways to promote personalized products and services, and the branch interactive, educational, and engaging. By doing this, banks will have more opportunities to build relationships with Millennials, and do what they do best – provide financial advice.

There is Still Time To Win Over Millennials
While there are a lot of roadblocks for banks in the race to win Millennials, there is also a lot of opportunity. Because Millennials have been under served by big banks, they haven’t committed their loyalties to one bank or another. This gives banks that focus their attention on Millennials to build high value, long term relationships with them, ensuring a future of mutual success.

Discover how Immedia have help Nationwide and HSBC. Contact us today.

Creating media content for brands


By News

Another Win for a Partnership Spanning More Than 25 Years!

Multichannel OMNI solutions provider Immedia Group will be creating video content to highlight FIFA’s partners and sponsors presence and participation at the tournament, as well as capturing on-site and behind-the-scenes footage in and outside of the host stadia. The team will film on location across all nine cities and twenty-four games for the month of the tournament.

Keith Robertson, General Manager, AVC Immedia commented:The surging interest in women’s football makes this year’s world cup a pinnacle moment for the sport, and we’re looking forward to working with FIFA to capture the atmosphere and excitement on the ground. Our relationship with FIFA goes back more than 25 years, but we’re as thrilled to be appointed now as we were in 1990 when we were awarded our first contract.”

The video content will be distributed via FIFA’s Facebook and YouTube accounts which have 4 million followers and 7.6 million subscribers respectively, and distributed to global media outlets.

AVC Immedia has vast experience within the live tournament sphere and has worked with FIFA for nearly three decades, most recently at last year’s FIFA World Cup in Russia, the most engaged FIFA World Cup™ in history. Record-breaking interest from fans online resulted in over 7.5 billion engagements across FIFA digital platforms during the tournament.

Creating media content for brands

Our History with FIFA

Our work with Fifa takes us around the globe. From World Cups to live press conferences and training videos we have captured it all for over 25 years.


FIFA TV is all things FIFA on YouTube. It brings you the best in football videos, including FIFA World Cup™ highlights, classic stories, exclusive interviews, fantastic goals and documentaries.

Below is an example of us producing a film for the channel of a once in a lifetime surprise for a group of children at the U’20s World Cup in Korea.


Live in-branch radio HSBC


By Blog

“A sound identity plays to a customer sense powerfully”
Andrea Newman, global head of brand at HSBC

When HSBC began a global refresh of its brand identity last year, the bank’s well-known red and white hexagon was the most obvious aspect, but no less important has been the development of a sound identity for the first time, says a top executive.

Writing in the June issue of Admap (topic: Audio: Prospering in the ever-present medium), Andrea Newman, global head of brand at HSBC, stresses the importance of having “a brand identity and experience that can work across any channel a customer may choose”.

And with many new platforms not having screens, “a sound identity plays to a customer sense powerfully”.

“From a business perspective,” she said, “if we didn’t have one, we risked further fragmenting our brand, meaning, distinctiveness, and – ultimately – our appearance in the mind of a customer.”

In Using sound to create a 360-degree brand identity, Newman charts the evolution of the brand’s thinking, from its own unsuccessful attempts to come up with something that would work in any context, from an ATM to large-scale sponsorship event, to its eventual recruitment of electronic music pioneer Jean-Michel Jarre to deliver an audio representation of the HSBC brand promise, “Together we thrive”.

From that initial melody and hook “Jean-Michel went on to deliver seven themes [which] cater for different scenarios when a customer interacts with us – whether on hold via telephone banking, at a stadium for the Hong Kong Sevens rugby tournament, a Private Banking forum or in a branch,” she elaborates.

“We have essentially created a toolkit for the organisation so that when we approach sound in any given experience, there is one unique, globally consistent source material to ease fragmentation and build a consistent, signature brand experience.”

Newman is excited about how this can take the bank in some new directions, not least in catering to the visually impaired as sound “can help punctuate a user experience online or offline”

Immedia are the proud partners of HSBC LIVE, providing the first LIVE radio station, with on-brand music and sound of voice. Call our team of specialists today to discover how we can increase your brands engagement and customer experience.

Source WARC



By Blog, News

The era of branded music is just beginning as marketers are beginning to see music as an additional pathway of communication and expression of their own brand in order to reach consumers.

Marketing Dive online have created a a great article outlining the dos and don’ts of musical branding campaigns.

Major brands like Oreo and Lay’s have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.

For years, analysts have eulogized the jingle, those musical catchphrases that underpinned marketers’ efforts for decades. But while the jingle might be considered dead, the era of branded music is just beginning, as advertisers increasingly tap mainstream artists — not just to pop open a can of Pepsi like Britney Spears — but to craft full-length original songs for their campaigns, such as Migos for Mountain Dew or Kelly Rowland for Dove.

“It’s more critical than ever that brands consider their audio strategies … and music is clearly a key part of that,” Lauren Nagel, Pandora’s VP and executive creative director, told Marketing Dive. “There’s a really natural connection for marketers to start to see music as an additional pathway of communication and expression of their own brand in order to reach consumers.”

Nagel noted a Nielsen survey that found 75% of Americans chose music as their top form of entertainment, surpassing TV (73%). Marketers are listening to that consumer interest, as a slew of recent campaigns have seen them enlist pop stars, R&B singers and rappers to write and perform original songs.

“There is this kind of tendency to build a musical identity and partner with well known artists,” Steve Milton, co-founder of sonic-branding agency Listen, told Marketing Dive. “The challenge that you have is you’re leaning on the brand of that artist, and so to build a brand asset, it’s like you’re going into partnership mode off the bat.”

“I think there can be a symbiotic or reciprocal relationship happening there that actually is not selling out, but adds value to both sides.”
Steve Milton, Listen, co-founder

Click here to read full article by Chris Kelly