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Building brand loyalty by improving the customer experience


By Blog

Companies that use music which fits with their brand identity were 96 per cent more likely to be remembered by consumers than businesses that play poorly chosen music or no music at all.

63 per cent said that they were actually likely to spend more money in shops that played music.

In 2018, a study into the habits of consumers was carried out by professional services provider PwC. An insightful finding from this study was that there appears to be a distinct connection between a customer’s experience with a company and their intention to stay loyal to the same brand, with 73 per cent of people in the survey claiming that they would be loyal to a brand if they had a good customer experience with them in the past.


Building customer loyalty for your brand is important both for the brand and the consumer. While the brand reaps the benefits of further spending from the same customers returning, the customers that are continuing to return are clearly enjoying the product or service the brand is providing. Additionally, it’s more cost effective for the brand, as marketing consultancy providers Bain & Company claim that it can be anywhere between five and 25 per cent more expensive to entice new customers than it is to appease existing ones.

According to consumer experts Retail Customer Experience, brands that provide a superior customer experience are likely to bring as much as 5.7 times more revenue than brands that don’t. With this in mind, it could be worth gauging the thoughts of your customers in relation to their experience with your brand. In this post, we focus on how the choice of in-store background music could be the difference between keeping and losing valuable customers.

But, as a manager or employer, it’s crucial that you keep members of staff engaged, focused and motivated when working from home.

How does customer experience drive loyalty?

In simple terms, a customer experience is a holistic perception of how a consumer has encountered your brand. Depending on the type of brand, a customer experience could involve a number of elements.

In highstreet shops and many other bricks and mortar business spaces, in-store music is a key part of the customer experience. A report by the Journal of Marketing found that 70 per cent of retail customers polled said they preferred shops that played music. Additionally, 63 per cent said that they were actually likely to spend more money in shops that played music.

Traditionally, an online customer experience would be based on how easy a website is to navigate and whether there’s sufficient support available for customers that require assistance. However, to enhance the digital shopping experience, many retail businesses now  incorporate music into their websites.

A positive offline customer experience is generally based on three factors: branding, atmosphere and customer service. And you may not realise it, but music actually has an effect on all three of these elements.

Branding –
Creating an identity helps to make your brand recognisable and memorable, and it also increases your chances of connecting with your target audience. In-store music plays a role in this process, as the type of music you play can improve the experience of your customers while reflecting your brand’s style and audience.

Atmosphere –
By creating an enjoyable atmosphere for your customers, you’re encouraging them to return in the future. People have increasingly high expectations when it comes to shopping experiences, and as well as being able to find the products they’re after, they want the time they spend in shops to be enjoyable and capable of generating feelings, changing mood and taking the customer back to past memories.

Customer service –
The soundscape of retail outlets can impact on people’s perception of how they’re treated. The right tracks have the potential to lift people’s mood, making them feel more relaxed and generally happier.

In the case of employees, it can also increase motivation. Both of these things can help to make any interactions between shoppers and workers more positive and enjoyable.

How to create brand loyalty through customer experience

Encouraging loyalty among your customer base can be difficult so you should carefully consider your choice of in-store music and ensure it reflects your brand and resonates with your target demographic.

Once you’ve started playing a specific genre of music in your stores consistently, customers may connect with it on an emotional level and recall it long after they’ve left your shop or business. Not only does this mean that the music could resonate with customers as being something relevant to them, but it could mean that they will hear the music in the future, recall the brand and return to it.

Supporting this idea, a study by the University of Leicester found that companies that use music which fits with their brand identity were 96 per cent more likely to be remembered by consumers than businesses that play poorly chosen music or no music at all.

Engage employees from Home


By Blog

47 per cent rise in productivity among those working from home

"Epping are absolutely loving Nationwide Live this morning..."

"Working officially until 12pm today at home but decided as the tunes are so good on Nationwide Live I will stay logged on and will keep the Bluetooth speaker
cranked up to loud until 3pm"

As governments around the world told people to stay home due to the coronavirus pandemic, many businesses and workers had to adapt working from home.

With the easing of lockdown, many companies have decided to gradually ease their workforce back to the office. However, with business insights company Prodoscope suggesting there has been a 47 per cent rise in productivity among those working from home, there’s a strong argument for allowing staff to work remotely on a long-term basis.

But, as a manager or employer, it’s crucial that you keep members of staff engaged, focused and motivated when working from home.

Why is employee engagement important?

When an employee is engaged, the quality of their work and performance is likely to be at the highest possible standard.As an employer, you should do all you can to get the most out of your employees by ensuring that they’re engaged in their roles. By doing this, you will not only benefit your business, but you will also create an involved, vibrant and focused workforce.

How to motivate employees that work from home?

To keep employees engaged while working from home, you could:

Organise regular catch-ups –
Staying in contact with employees can help them to feel engaged and motivated. It can be easy for employees to feel detached from their work and their colleagues, but by scheduling regular catch-ups – preferably via video calls – you can create a structure to promote a sense of teamwork and belonging.

Encourage an office environment at home –
Many remote workers have chosen to replicate their office set ups in their homes. As a manager or employer, it can’t hurt to encourage this, as it’s only likely to benefit employees by making them feel more like they’re at work.

Set and track targets –
Whether employees are working from home permanently or temporarily, it’s far easier to keep them motivated if they have targets to work towards. Once you’ve established these targets, you can keep track of them and discuss them during your catch-up meetings.

Organise educational courses –
Professional development is something that many people want in their career, so it’s important to offer your employees the opportunity to build upon the skills they already have. There are many courses available online, including free ones, so it couldn’t be easier to provide additional training to your workers, and it benefits everyone, as you can actually make them feel more valued and present evidence that you’re investing in your workforce.

Make time for casual activities –
It goes without saying that the most crucial part of working from home is the work itself, but if you don’t make any time for casual communication, workers are likely to become mentally and emotionally drained, and this could hinder the working relationship you have with them.

During lockdown, online quizzes became popular, and it’s easy to conduct one yourself. Simply arrange a video call with multiple members of your team, prepare a selection of questions and use the quiz as an opportunity to wind down with your team at the end of the week.

Request feedback –
Nobody was prepared for the impact that the pandemic has had, but the ability of many companies to adapt almost instantly was impressive. However, this isn’t to say that all of the processes companies put in place to cater to employees working from home were correct.

As an employer, you should be open to the concept of constructive criticism and the possibility of tweaking your approach. As part of this, it’s useful to give your employees the opportunity to offer their thoughts.

Promote a sense of community with dedicated, branded live radio
It’s more difficult to cultivate a sense of team spirit and togetherness when employees are working remotely, but there are effective steps you can take to help with this. For example, you could take advantage of a branded live radio channel that your workers can stream via your apps or website. As well as playing carefully selected music that will appeal to your employees and reflect your brand, you could use live radio to keep your workers connected with the brand and each other, up to speed on company developments, industry news, training and more.

You could also create podcasts for your workers that offer in-depth, conversational content covering anything from training needs to expert insights. Your employees can then access this content at a time and place that suits them. Additionally, you could consider running interviews and phone-ins with management, as it will help to bridge the gap between employees and management, encouraging members of staff to feel better connected to the company.

Ask us about Nationwide Live!

How does background music impact employee productivity?

Background music has long been used by many companies as a way to help keep employees engaged and increase productivity. As mentioned previously, one way to encourage employees to listen to background music if they’re working remotely is by using a branded live radio channel.

Music is commonly associated with altering mood depending on the type being played and its ability to resonate with the listener. Research from a number of studies suggests that background music could benefit businesses by motivating employees to work harder. For example, an experiment by Scala Radio involving 2,000 people found that productivity improved by 15 per cent when workers were listening to music during working hours. Other findings from this study were that over a quarter of UK workers use music to block out background noise and that 47 per cent of people polled said they work better listening to music.

Claims that music helps to keep employees focused are supported by research carried out by the University of Central Florida. In an in-depth study of how the brain reacts to music, the researchers explain that the hippocampus section of the brain is stimulated, causing an increase in endorphins, which leads to reduced stress and anxiety.

Listen to Headmaster


By Blog

Marketing Executive 

Do you have a can-do, creative thinking attitude with a passion for marketing? Do you have ideas to share and want a company that will take them onboard? We would love you to join our team.

This is a brilliant opportunity to work with a unique service offering and to join a friendly award-winning creative team where you will be able to develop your experience.

AVC Immedia has offices in Newbury, Aberdeen and Houston TX and works with global brands including JD, Subway, BMW MINI, IKEA, Shell and FIFA. You will be able to make your mark within the business as a key part of the management team whilst helping to achieve the business’s bold objectives.

As part of the Commercial Team you would;

  • Create the group marketing plans to achieve the business objectives – with input from the Commercial and Management Team
  • Manage and drive the external SEO agency in the production of User Focused Content and strategic website copy to increase brand awareness and drive digital traffic
  • Take ownership of the website and blog content whilst reviewing Google Analytics and assessing ways to improve visibility and the user journey. Including sourcing relevant imagery, uploading and banner creation.
  • Copy writing for case studies,  press releases and blog content. Working with the Video production team to create video case studies where possible
  • Plan, create and implement social media campaigns reflecting the services and brand.
  • Development and implementation of the social media calendar to promote activities and services within the group
  • Working closely with the relevant teams to create proposals, presentations or bid documents for customers and prospects whilst working to tight deadlines
  • Liaising with all departments to develop the monthly Board Pack
  • Report monthly on marketing activities, ROI and learnings
  • Create adverts and material for external printers and relevant publications
  • Ownership of the company Sage CRM for segmentation to engage customers as part of a targeted strategy

Must Haves

  • Positive can-do attitude
  • Resourcefulness
  • Ability to multi task whilst being organised
  • Team player and able to work independently
  • Copy writing skills
  • B2B experience
  • Ability to use image manipulation tools including Adobe Photoshop
  • Proficiency in the use of a CRM’s (ideally Sage) to increase engagement with our audience


  • Passion for music, video, animation
  • HTML knowledge
  • CSS illustrator skills
  • Better Proposals software

We have offices in Newbury and Aberdeen however the right person could work remotely. This position is UK based only. Please send your CV including expected salary to by FRIDAY 14th August 2020.



By Blog

Music has a profound effect on our lives – it can evoke certain memories, emotions and thoughts and can make us feel happy or sad. It’s frequently been suggested that playing Mozart to an unborn baby could make them smarter.

In a survey of 4,500 people conducted by Totaljobs, it was found that a huge 79 per cent of employees said they would benefit from listening to music at work, however, over one third of employees aren’t allowed to listen to music during the working day.

Interestingly, 61 per cent of people stated that they listened to music at work to boost their productivity and happiness.

Though this survey data speaks for itself, we wanted to look more in depth at some of the benefits music can have on employees and their working life.

79% of employees said they would benefit from listening to music at work

Workers that listen to music complete tasks more quickly than those who don’t.

90% of employees would work better while listening to music.

Over 60% say that music at work makes them happier.

The benefits of music in offices

Increased productivity

Science and research has shown that music can boost your productivity, particularly when working on a repetitive task. Working in a noisy office where there’s lots of different noises can reduce your productivity. The sound of phones ringing, background chatter, typing on keyboards, etc. can be distracting. However, music creates one single sound for your mind to focus on, potentially helping you get your mojo back.

According to Dr. Lesiuk, workers that listen to music complete tasks more quickly than those who don’t and can also come up with better ideas. A person that is stressed might make a decision very quickly, whereas someone who’s calmer might be able to take a more logical approach to finding the best solution.

Further research, initially reported by CBS News, states that just under 90 per cent of employees would work better while listening to music, while over 60 per cent say that it makes them happier.

Reduced stress and brighter mood

Listening to music can result in a happier, calmer you. A chemical called dopamine is produced in your body when you listen to a song you really like. This is the chemical that is released when you’ve won something or worked hard to reach a goal and can provide you with a rush of minor euphoria.

It is dopamine that could put you in a better mood at work and make you more productive. Increased dopamine can also improve your alertness and make you feel less tired.

But it isn’t just this chemical that allows music to have an impact on your body. Music can naturally slow your pulse and heart rate, lower your blood pressure and decrease the levels of stress hormones in your body.

Improved concentration

Not only will music drown out the conversations of others in the office, it could make it easier for you to concentrate on your task. According to the survey, 48 per cent of those questioned stated that music was an interruption but it helped them to focus.

If you’re listening to music to improve your concentration, you need to be careful. According to this research, a high level of noise can impair creativity by reducing your brain’s ability to process new information. Instead, a moderate or low level of noise can enhance creativity and allows you to focus on your work. This could make background music a better choice for an office environment.

What is the best office music playlist for productivity?

Listening to the wrong music could be detrimental to your productivity. This is because different types of music engage separate areas of the brain. If the ‘wrong’ area is engaged, it could result in lack of concentration.

According to the survey, the most popular music genres for the workplace are pop/chart and indie music. Interestingly, only 7 per cent of people choose to listen to classical or instrumental music.

Audio and visual content for gyms and stadiums


By Blog

Customer experience is so important for businesses and yet many business owners don’t acknowledge how their customers feel when they’re shopping with them.

Customer expectations seem to increase all the time, which is why your business should be doing everything it can to keep shoppers happy and purchasing items. Consumers now expect to be able to tweet you at any hour of the day and get a reply, or phone you after business hours to speak to someone regarding an issue. If your business is able to meet customers’ expectations, they will be contented and satisfied. Satisfied customers are more likely to tell their friends and family about you, which could result in an increase in sales.

Did you know that brands that engage their customers successfully can experience over 200 per cent higher customer loyalty?

Superdrug saw up to 24% increase in sales of products advertised on their
in-store radio.

What does omnichannel mean?

An omnichannel approach is one that uses multiple channels together in order to provide a seamless customer experience. The customer should be able to switch between shopping online and in-store, on desktop or mobile devices, and the experience should be the same. Not only does this mean that your technology should be up to scratch, but it also means that you’ll need to know and understand your brand identity and apply it to all of your channels and stores.

So what is the difference between omnichannel and multi-channel? You might have multiple channels of purchasing and lines of communication available to your customers, such as an amazing website, brand app, engaging social media and wonderful brick-and-mortar premises. But if all of these channels don’t work together, this is not an omnichannel customer experience. Instead, it’s just multi-channel.

All of your channels should be connected and work together to ensure that your customers are happy and are likely to shop with you again.

Below, we’ve listed some of the kinds of channels that your business should use together in order to create an omnichannel experience:

  • A website
  • Brick-and-mortar premises, such as a shop
  • Magazines/newspapers
  • TV commercials
  • Sound
  • Video
  • Digital signage
  • Newsletters
  • A blog
  • Social media accounts

All of these things can, and should, be linked together to create that seamless experience your customers expect and want.

For instance, you may have a shop that acts as a physical premises for you to sell products or services. To create the best impression, brands need to create an engaging customer experience. You could do this within your shop using various channels, including audio and visual communication which includes a branded audio channel with on-brand music . This can give your brand a voice that will become solidified in the minds of your customers. This voice can then be rolled out across other channels, providing the same experience no matter how your customers choose to shop.

A further example involves the use of digital signage. This kind of channel allows brands to play engaging videos in store, but also on their social media channels and through email campaigns. This will allow the brand to maximise engagement and create a solid brand identity that customers can recognise.

How important is customer experience?

According to research completed by Invesp, a huge 9 out of 10 consumers have stopped shopping at an online store after experiencing poor customer service, and customers are two times more likely to share a negative experience than a positive one. They also discovered that, after a service-related issue, a customer is four times more likely to shop with a competitor.

This is why excellent customer experience is so important. A bad customer experience could cost you business and your competitors may even be benefiting from it. Investing in customer experience is now the main focus of 68 per cent of marketers.

How to deliver a great customer experience

The easiest way you can achieve great customer experience is by knowing your customers. If you understand them and their needs, they’re more likely to be satisfied by their customer experience. For example, you may be able to use a particular type of music in store that reflects your customers and it could have an impact on how long they stay in the shop or how much they spend. Did you know that brands that engage their customers successfully can experience over 200 per cent higher customer loyalty?

You also need to understand what matters to your customers. Do they care about the quality of the products, the excellent customer service, the company’s reliability and transparency, their focus on sustainability or something else entirely? They may care about all of the above, in which case what is the most important aspect to them? By knowing what matters to them, you can make their experience better.

Oil Rig


By News

Immedia has launched TigerLive radio the UK’s first dedicated energy sector radio station, operating from The station is streamed live and roar’s out from 12 noon to 3pm daily. Listeners can  access the stream online via computer, mobile device or smart speaker.

"I am very excited to be part of the launch team; we have worked on the concept for some time and in December 2019 means tested a live show at Shell HQ in Aberdeen. The feedback was amazing, the need is there and to think we can bring a community together offshore, in the office, at home and on the go is truly amazing.

Listen Now

The station offers energy sector trade bodies, workers, unions, operators and the supply chain an opportunity to engage target audiences whilst. connecting the energy community during these difficult times.

AVC Immedia’s spokesman Spencer Buchan commented:

“What better time to bring the energy community together, sharing sentiment, safety and sounds to unite a very dispersed community. The industry is facing unprecedented challenges with the Covid-19 outbreak and a faltering oil price but not just that, topics around health and safety, renewable energy developments and of course all of the positive and ground breaking news from real people working remotely, it just makes sense to do this."

AVC Immedia Group head of content, Euan McMorrow continued:

“Music is so important to make people feel positive; we supply instore and online audio content for major brands all over the world and being part of launching TigerLive into the energy sector really excites us.

"Up to date, relevant and targeted energy sector content is what we are providing on TigerLive live, every day. We want to create a community of listeners and contributors that embeds TigerLive into the heart of the Energy sector and that’s what we are doing, starting today.”

Comments, requests, birthday shout outs and opinion, we want it ALL!: e-mail:

Listen Now
Tips to increase sales


By Blog

If you work in the retail or service industry, you might not consider yourself an expert in psychology. However, whether you’re a seasoned retailer or new to the world of professional sales and services, you may actually be surprised by how much you know.

In practice, every sales-oriented business on the planet relies on human psychology to appeal to potential customers in one way or another – it’s just about recognising the tricks of the trade. It may sound complicated, but when it comes to increasing sales, practically every human being will react to specific mental triggers that drive their purchasing habits.

With this in mind, we thought we’d take a closer look at some of the most effective psychology tips that can help your business increase in-store sales.

Superdrug saw up to 24% increase in sales of products advertised on their
in-store radio.

The power of music…

One often underused method of increasing in-store sales relates to the sounds a customer hears when they are browsing the shelves. Music has the power to significantly impact human behaviour, with an increasing number of studies showing that background music with a lower tempo, for example, has the potential to increase sales.

Similarly, utilising different types of music at different times of day is also believed to improve sales. Customising in-store playlists for mornings, afternoons and evenings, for instance, will appeal to the different clientele likely to be in-store at a specific time, encouraging additional purchasing. Targeted audio advertising can also be utilised in a similar way.

Know your clientele…

Regardless of which psychology tip you think will be most effective in increasing sales for your business, it’s first important to know your audience. From labelling regular shoppers by social group to forging stronger ties with customers by promoting shared common values, knowing your clientele is a vital part of marketing.

So, whether it takes the form of cultivating an ‘Us vs. Them’ mentality to turn your brand into a must-have ‘cult’ or introducing gift-with-purchase promotions and free samples to encourage return custom, when it comes to implementing psychology strategies to increase sales, understanding your customer base is paramount.

While all of the psychology tips mentioned in the infographic below have been proven to work through academic studies, it’s important to remember that each customer and purchasing scenario is different.

Customers don’t appreciate feeling as though they are being manipulated and if you’re seen to use deceptive sales tactics, your business could suffer. This is why constant testing and experimentation with these sales techniques is so important. Discover which methods work most effectively for your business, find the best way to implement them, and then watch your sales soar!

Ikea Room


By News

Immedia Group PLC are delighted to announce the extension of  in-store music, audio branding and marketing communication services contract with IKEA, the Swedish flat pack furniture brand.

Immedia Group PLC has been IKEA’s audio customer engagement partner for over 15 years and supply services to all of their stores across the UK and Ireland.

The IKEA service is streamed live which offers the brand additional benefits to their in-store communication channel. For more information about Immedia’s customer engagement solutions including in-store music, audio branding and audio marketing communications click here 

Shopping Mall


By Blog

What can be really annoying in a retail environment? I’m pretty sure most of us would agree that waiting is close to the top of that list: Waiting at a till, waiting for a changing room, waiting for customer service or waiting for our shopping companion to browse through items that do not interest us. Standing idle and frustrated, feeling precious leisure time slipping away. We’ve all been there!  A recent study shows that 41% of consumers in the UK would leave the queue for the till if the wait was considered too long whilst 76% say they feel retailers should be doing more to reduce these wait times. 

In a busy shop there is only so much that conscientious, hard working staff and a premium, frequently modified visual layout can do to minimise waiting times and the subsequent negative impact on the customer. What more can be done? 

There is an easy tool at the retailers’ fingertips that can have a magic effect on our sense of time – music. 

In truth, this is no secret. This is one of the main reasons why telephone customer services often opt to use music during a waiting period. Background music has the potential to distort our sense of the passage of time, especially if it is well selected, enjoyable music. And – just a note for all the phone music planners out there – as long as it doesn’t repeat all the time! As soon as we are bored by music any transcendent effect wears off. If anything, repeating music is a reminder that we have been on the phone for longer than we would like. 

What is behind the musical ‘time travel’ effect? One of the most influential concepts in the psychology of enjoyment is the concept of flow. Flow is a state of mind where we are fully absorbed in our environment; it represents the perfect balance of cognitive involvement that means we lose all track of time. Colloquial terms for this state include being ‘in the zone’ or ‘in the moment’. 

Flow is often used to refer to a perfect state of concentration, for example at work, but one of the key elements to flow is that we lose all track of time. This is one of the powers of music. 

The music in our environment has the potential to capture lagging attention and to bring our level of concentration up to an optimum level where we are engaged in the present and enjoying our surroundings. One thing is for certain about flow states – they are never boring! If music can capture some of the joy of a flow state then there are clear potential benefits for a retail environment. We are likely to browse for longer and not be so aware of unavoidable service waits. And we appreciate the sense of quality and care that is triggered as a result. 

Evidence for this comes from a 100% genuine Facebook update that a friend of mine put up just the other day. I have removed the name of the government agency to which she referred: 

“Dear _______, If my call is so important to you then why have I had to listen to this poor quality music for over 20 minutes now? I’m beginning to think you don’t care! ” 

A well chosen music strategy can help create a bubble of time where the consumer is cushioned from the inevitable sense of boredom and frustration that is caused by having to wait. No-one likes to be ‘on hold’, but now and again it is inevitable – so why not try music as a way to dissolve the time and create a good impression. 

Background music


By Blog

The power of Background Music: Background music can put a spring in our step or a crimp in our day. But the power of music over us is not limited to us enjoying a favourite tune or marching for the door at the sound of a melody that gets on our nerves: musical sound has the power to affect us through automatic physiological responses, to the extent that we can respond emotionally to sound even when we don’t hear it. 

The noted music psychologist Patrick Juslin has suggested that our emotional reactions to music are based partly on subjective responses; on how we interpret our body’s response to the sound. Here are two examples of how music can influence our physiology and consequently have ‘hidden effects’ on how we feel. 

1) The “Darling, they are playing our song” effect 

One of the key forces behind musical responses is our own memories. Music plays a role in everyone’s life because it is present in so many celebrations and big life events, such as weddings, birthdays and religious ceremonies. The important nature of many of these events means that we attach strong emotional memories to certain pieces of music. 

Think of a favourite song for a minute, perhaps form your youth. Does it have a pleasant memory attached? Now…if I ask you to think about that memory for a minute…did you smile? 

Most people will smile while experiencing an enjoyable memory recollection. It is automatic. And one of the automatic consequences of smiling is that we feel better. In 1988 a famous study led by Fritz Strack had participants rate how funny cartoons were while holding a pencil in their teeth or their lips. The group who had the pencil in their teeth had their face artificially pulled into a smile – and the result was that they rated the cartoons as funnier than the group who were not permanently ‘smiling’. 

This study illustrates the power of a smile, even an artificial one, to improve our mood. And music has the ability to trigger smiles by stimulating our favourite life memories. So enjoying the music in our environment is more than just a simple happy response – that resulting smile can boost the rest of the day! 

2) The “Good vibrations” effect 

Humans can hear sounds in the range of 20 Hz to 20000 Hz. Sounds outside of this range are classed as infrasonic (like a dog whistle). Infrasonics are important to music because instruments often produce sound waves that we can’t hear; church organs have been using infrasonic music tones since the 15th century! 

So how do we respond to sounds below 20Hz? A fascinating experiment called ‘Infrasonic’ found that sounds below 20Hz can have a significant effect on our emotional responses to music. When infrasonic sound was played under a concert floor people experienced more chills down the spine and heightened emotional states. This experiment demonstrated how, once again, bodily responses can drive emotional reactions to music. 

Summary: When we respond to music, we are reacting to more than just a combination of sounds. If music triggers memories that make us smile, then we feel happier. If ‘soundless’ music raises the hairs on our neck, then we feel emotionally moved. These are just two examples of how music can have hidden and automatic effects on us, because we react with our body as well as our mind. 

Discover Immedia’s range of audio branding and engagement solutions – discover more below.


Our on-brand music offers more than just background music. Read more.

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