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AVC Immedia is pleased to announce that today (19th November 2020) their new employee communications app service, named Connected, has been launched.

Connected enables business’s to unite their staff on a communication platform through many available features such as unlimited groups, live streaming & events.  The app release comes at an essential time for many employers as due to the coronavirus pandemic, 2020 has seen a large number of business’s shift to remote working.

This new remote working setup creates a set of new challenges for employers, such as keeping employees engaged, focused and motivated. With staff being away from the company of their colleagues, there’s also a risk that they could feel out of the loop and disconnected.

The customisable, branded app will ensure employers can connect, engage, and notify your employees anywhere, anytime, making it ideal as a remote working solution.

Some of the many exciting features within the app include:

• Priority updates to employees using push notifications
• Customisable interactive discussion feeds with images, videos & GIFs
• Users have the ability to tag each other, further increasing employee engagement
• Segment your users, by categories such as department, location, or seniority and allow the right content to reach the right teams
• The ability to highlight key contributors on the platform – can be used to praise and reward
• Identify individuals who have disengaged, enabling you to check-in with them and make sure they are okay
• Distribute new learning and training materials to continue your employees’ professional development
• Use private chat for one to one and group messaging

Connected will be available for companies to download on iOS & Android platforms and unlike on regular social media platforms, there’s also the added benefit that the Connected app ensures you and your employees own all data.

Some of the many exciting features within the app include:

• Priority updates to employees using push notifications
• Customisable interactive discussion feeds with images, videos & GIFs
• Users have the ability to tag each other, further increasing employee engagement
• Segment your users, by categories such as department, location, or seniority and allow the right content to reach the right teams
• The ability to highlight key contributors on the platform – can be used to praise and reward
• Identify individuals who have disengaged, enabling you to check-in with them and make sure they are okay
• Distribute new learning and training materials to continue your employees’ professional development
• Use private chat for one to one and group messaging

Connected will be available for companies to download on iOS & Android platforms and unlike on regular social media platforms, there’s also the added benefit that the Connected app ensures you and your employees own all data.

To discover more about this exciting new offering from AVC Immedia – click here!

According to the Social Sciences Research Network, 65% of us are visual learners, followed by a further 30% of us being verbal learners. The remaining 5% of the population are experiential learners. These figures mean that using audio-visual communications within your business marketing strategy can play a key part in engaging with your customers.

A recent study showed a staggering 85% of consumers are more likely to purchase after watching a product video. Health and beauty retailer, Superdrug, also reported up to a 24% increase in sales of products advertised on their in-store radio.

In this post, we focus on how harnessing the power of audio-visual communication could be the key to capturing the attention of both new and current customers, as well as keeping employees engaged. 

Using video as a part of your marketing strategy helps to create an engaging customer experience. This is due to over half of the population being visual learners. In fact, the brain processes visuals 60,000 times faster than any text. Video has also been proven to be the favourite type of content for consumers. These statistics show why creating a strong video presence for your brand can give you the edge in today’s competitive marketplace.

In modern-day marketing, having a presence on a variety of social platforms is a must for brands, to help create a successful omnichannel approach that targets their customers. A massive 50% of the world’s total population uses some form of social media, so it’s well worth investing in a good social strategy. The type of content used on these platforms is often the difference between success and failure to reach goals. Video content has been proven to be highly successful in dramatically improving customer engagement across social platforms. 

It’s been reported that visual content makes Facebook ads at least 75% more effective. Furthermore, Instagram has said that video generates more engagement on their site than any other type of content for its 500 million daily users. With this in mind, video is a valuable tool for marketers to consider investing in. 

Video can be used in a variety of ways, not just for great social media content. Another usage to apply video within and create an enhanced level of brand engagement is digital signage. AVC Immedia can offer your business a range of video-based services that help to engage customers and increase sales – click here to discover more. 

Digital signage enables brands to display more engaging communications and enhances the customer experience. It’s now known that 70% of consumers who saw a product promotion on a digital display, subsequently made an unplanned purchase. There’s a variety of technology that can be used for digital signage, including LCD or LED panels and also speakers can be integrated to add audio, which creates a fully immersive experience for consumers. 

The usage of digital signage is also pretty varied, from creating an in-store video wall to the menu boards you’ll often see at your favourite large franchise takeaway restaurant. No matter the format it comes in, digital signage can capture 400% more views than traditional static displays, and now with the option for added audio, it’s become a great way to create audio-visual engagement for your brand. On the subject of audio, did you know that by playing music in your business, you can improve staff engagement levels?

A survey was carried out on how music increased the level of accuracy and performance of staff at the workplace, and 88% of people who worked in the music environment saw their performance boosted. In turn, this results in a better financial outcome for the business, as companies who had higher levels of engagement reported a 26% increase in annual revenue.

Emma, an employee of Nationwide Building Society, further proved the benefits of audio when commenting on their new in-store radio by stating “Working officially until noon today but decided as the tunes are so good on Nationwide Live I will stay logged on and will keep the Bluetooth speaker cranked up loud until 3pm” 

The benefits of audio also include a boost in sales, due to the improved customer experience. 34% of customers spend longer in stores with music, and therefore increase the amount purchased. This may be due to the positive association that customers have with music.

Overall, it’s clear to see that by brands using audio-visual communications, there’s a powerful impact on customer loyalty, staff and customer engagement as well as boosting financial revenue. AVC Immedia has an award-winning team of professionals that offer many audio-visual marketing services.

Discover more today. 

Visual stimulation is a reaction whereby the viewer is emotionally affected by the visual imagery in front of them. Most brands need to ensure that they sufficiently engage visitors to stores or websites. It is especially true if their customer experience is positive and memorable; it may increase the likelihood of customer retention.

According to expert marketer Neil Patel, 85% of a consumer audience is more likely to buy a product or service after watching a video or another form of visual. It also improves a consumer’s capacity to remember relevant products or imagery in the future. For instance, brain science specialists Brain Rules state that 10% of information retained is still memorable three days later. When visual is involved, the figure moves as high as 65%.

Visual stimulation is ideal as consumers find visuals are quick and easy to digest, and depending on how these visuals are chosen and utilized. The visuals can deliver a message, tell a story, set a mood, or evoke an emotion in the people they’re designed for. Experts believe that images are processed as much as 60,000 times faster than text. In essence, a picture can tell a thousand words, so if brands apply the same approach, the result could be that customers will be affected instantly.

Understanding the link between providing compelling visuals and the scientific reaction in the minds of consumers is only likely to improve the impact on your audience. Research providers The Wiley Network claims that between 50% and 80% of the brain focuses on visually processing information such as the visual memory of shapes, patterns, colours, and movement.

It’s also essential that visual imagery is striking and impactful as the Frankfurt Institute for Advanced Studies claims that it only takes 150 milliseconds for the brain to process an image. Additionally, a study from the Massachusetts Institute of Technology found that it only takes another 100 milliseconds for the brain to connect any meaning to the picture.