A video record of business and office transformation

Andrew Reilly
AVC, Business Development Manager

How often do you look at old photographs of places you know, thinking about how they used to be and how they have transformed over time?  It’s nice to reflect on the past. Today, we have so much technology at our disposal that we can record changes in more imaginative ways than a photographic record. As a video production company, we are increasingly asked to document change, capturing the journey and drama involved in transformational projects such as office relocations, new builds, or refurbishments.

The Importance of Documenting Office Projects

Every significant change in a company’s physical environment marks an important milestone. Documenting these transformations through professional video production captures the essence of these changes, preserving them for posterity. Such videos serve as a historical record, allowing future generations to look back and appreciate the company’s journey and growth.

But it’s not just about future generations, today’s generation is just as important. Imagine you are moving to new premises or building a brand-new office. What better way than video to show the effort that has gone into creating a safe and enterprising environment, where employees are proud to be part of something new?

Video can capture these moments in ways that still images simply can’t do.

Promotional Content Benefits

Think of the promotional benefits. Tell the world about your office plans and show how they are coming together.  A timelapse camera can capture progress and give you engaging snippets of the build or refurbishment to post on your LinkedIn page. Documenting it all on video allows you to build and share interest giving your customers something to think about – a successful business moving in the right direction.

Videos act as powerful testimonials with the ability to build brand reputation while offering numerous opportunities to share content on social media, as part of a wider marketing campaign, or in public relations to highlight growth and success.

And of course, the finished production allows you to show it repeatedly – promoting the new environment via sales presentations, exhibitions, or on a spectacular video wall that welcomes visitors at reception.

Staff Induction and Training

New or refurbished office space can be both exciting and overwhelming for staff. Videos documenting transformation are invaluable for induction purposes, helping new employees understand the company culture and their new environment from the outset. They provide a useful introduction to the workplace, easing the transition for new hires while showing them the journey your company has taken to get to where it is today.

Another benefit is to extend video production to training materials. Use video to guide employees on how to navigate the new or refurbished office space, ensuring they are familiar with new facilities and protocols. Equally, part of your video could be used for short safety inductions for visitors arriving at the office for the first time.

Commercial Viability

Investing in professional video services for office projects is not just a creative venture; it is a commercially viable one. Don’t think of it as a single project but how it could support marketing, social media, PR, HR and recruitment, and safety inductions.

Compared to traditional marketing methods, video is a cost-effective solution that can reach a wider audience. The return on investment can be substantial, given, as we have seen, its versatility in various promotional and operational contexts.

Because video projects are scalable, they can be tailored to fit a client’s budget and specific needs, making them accessible to companies of all sizes. Whether it’s a documentary of the entire project or a series of shorter takes, the scope can be adjusted to maximise impact within available resources.

Engaging with a Video Production Company

You may have started with one specific project in mind, but it is worth thinking about what else your video could achieve.  Many of our conversations start with a single project but often so great are the cross-company opportunities, they become hard to ignore.  So, what can you expect?

We start with an initial meeting to discuss your vision, objectives, and budget. We then provide insights and suggestions in a fully costed proposal. Once the proposal has been accepted, pre-production begins. This involves site visits, scriptwriting, and scheduling. A detailed plan ensures all aspects of the project are covered, from key milestones to potential challenges.

Then the big day, when filming begins. Once we’ve captured what we need and the film schedule is complete, the next stage is post-production, involving editing, adding music, voiceovers, and sometimes special effects from our animation team. The final production is then reviewed and approved by the client. Further editing may be required for social media, PR, and HR content.

Conclusion

Capturing major office relocations, new builds, or refurbishments through professional video services is a smart investment. It offers a multitude of benefits, from preserving a valuable historical record to enhancing marketing efforts and improving staff induction and training. The commercial viability of these projects, coupled with their potential for scalability, makes them an attractive proposition for any forward-thinking company.

As your company prepares for its next major project, consider the lasting impact that a professionally produced video can have. Not only will it capture transformation, but it will also serve as a powerful tool for promotion and training, ensuring your investment pays dividends for years to come.

Contact Andrew, for an initial meeting.
Mobile: 07576 194310 Email:  Andrew.R@avcimmedia.com