Not with everyone. In fact, some people would love what I do. If they knew.
But there’s a significant number of people who turn their ire against me at the end of every year.
You see… I’m the person who makes Christmas music happen in the shops.
Occasionally, I don’t like what I do, either. I spend 10 months a year matching credible and authentic artists to brands. All of a sudden, I’m deciding whether people would rather hear Shakin’ Stevens or Boney M.
I thought it was time to raise my hand up and admit my secret. And to say that I have zero regrets.
For every Grinch of the world playing Whamageddon and trying to avoid Last Christmas, there are many more of us revelling in the tinsel tunes.
Christmas music encapsulates the very best of what we do all year:
To those who don’t like Christmas music, I’m sorry. But, you’re in the minority. As I write this, Mariah’s All I Want For Christmas is already the most streamed song of the week with Wham following close behind. Just grin and bear it, safe in the knowledge that it does end.
I could let you know of the brands who, for their own reasons, don’t play festive music… but where’s the fun in that?
As for Whamaggedon, I’ve seen the schedules for the next few weeks and escaping them is impossible!
Written by Euan McMorrow, Content Director at AVC Immedia.