Sefari Interactive Experience - App Dev

THE BRIEF

SEFARI (Scottish Environment, Food and Agricultural Research Institutes) was looking for an engaging way to showcase the variety of research that goes on out on the field, in the wild and behind closed doors at a number of its member institutes across Scotland, to be known as ‘My Food, Our World.’

The Journey

Although there was a variety of written literature relating to a number of the studies, AVC Immedia identified the best way to captivate an audience unfamiliar to the subject matter was through a series of insightful videos but how would these be displayed in a way that allowed the user to fully interact and engage?

To begin with AVC’s video team spent a number of months filming various scientists, doctors, nutrition experts and food experts on their research through the use of its 4K and 360 degree cameras.

AVC Immedia’s in house 3D and motion graphics team developed an animated map of Scotland in a low polygon style using vibrant colours and 3D models of various institutes and areas of research.

From an overview of the animated map the user could click on key areas within the map and the camera would fly down for a closer look. A menu system appears on the right hand side with a host of content including 360 videos, traditional videos, text and images relating to the research.

OUTPUT

The tool will be used by SEFARI on their website as well as offline for presentations and exhibitions. The interactive resource was piloted at Food Matters Live 2017.

THE SOLUTION

You can see the interactive app in action below

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