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It's simple, we create 'brand fans' by using the emotional glue of amazing music, brand conversation and engaging entertainment. We will provide you with an interactive digital channel enabling a closer connection with the people in your world.
Superdrug Success Story
Superdrug Live has been a fantastic success!
The channel is delivered live into the heart of over 800 Superdrug store across the UK. The content is designed to get to the core of Superdrug’s younger customers, talk on fashion and make up, music, trends and Dare Magazine.
The channel promotes relevant product offers (at a local level) and provides tons of news around everything and anything beauty! Up to 16,000 colleagues (the family) have taken ownership and able to interact with the presenter via phone, email and social media, requesting special songs and specific airtime for colleagues and customers.
There are live links with head office and broadcasts form the Pink Bus on tour. The flexibility of the channel is immense. To celebrate Superdrug’s 50th Birthday, the entire output was changed to reflect the special day which included a new music library from the 60’s and 70’s.
“Immedia have a been an invaluable in updating our instore audio proposition. Their product is quite frankly excellent. The live radio format has step changed our instore experience for both customers and colleagues a like. The day to day working relationship has gone from strength to strength since an impressive roll out schedule with many key stakeholders across our business using the live radio to voice important updates to the entire business in one go. Immedia come highly recommended” – Matt Walburn, Marketing Director, Superdrug.